2020 has been a whirlwind of one tragic event after another one of those events was the visibility by the majority of the Black Lives Matter Movement. The tragic murder of George Floyd was the catalyst for this new wave of fighting for racial injustice as I have never seen before. BLM has affected so many people in so many ways both positive and negative. For me, it has made me more cognizant of where I spend my money. A big portion of my money goes to makeup and trust me I have been doing my research. So, here are three brands that I've found that I absolutely adore:
#1 UOMA: This brand is a one-stop-shop anything you really would put on your face they have. UOMA are sold at ULTA and also have their own online store as well. Sharon Chuter is the founder of this beauty brand and their top-selling items are the "Say What?!" Foundation for $39 USD and their "Stay Woke" Luminous Brightening Concealer for $25 USD. The products are pretty mid-range and their mission is to cater to those who have been left out by the beauty industry that promotes inclusivity and has been featured in many YouTube beauty reviews of some of my favorite influencers like Nyma Tang and NikkieTutorials.
#2 Mented Cosmetics: Mented cosmetic is a brand on the rise they have a well-established following they have glowing reviews from Essence and Martha Stewert Living. Founders Kj Miller and Amanda Johnson paved their way and "made their one seat at the table" they have specialized in making products catered toward people of color. Mented's top-selling products are their semi-matte lipsticks $18 USD and the matching lip liners $12 USD. These prices are pretty affordable and the reviews speak for themselves. Mented has set an example for bigger brands to push them to expand their shade horizons when it comes to "the perfect nude lipstick."
#3 Coloured Raine Cosmetics: Founder Loriane R. Dowdy started her own makeup brand in 2013. The brand's mission is to create brightly colored, high-quality that is inclusive and made for everyone. Coloured Raine has quite a few products to offer customers including liquid lipsticks, eyeshadow palettes, foundation, and that only the beginning. The top product is the infamous Queen of Hearts Eyeshadow Palette for $42 USD the color story of the palette is very versatile and has both matte shades and shimmers more on the warm side with pinks browns, and reds. This is a mid-range brand most of the products are pretty affordable, however, the eyeshadow palettes are competitive and have a really great formula with vibrant colors and warm nudes.
